After the landmark ratings success that was the 2008 Summer Olympics, NBC was anxious to capitalize on the momentum they had built leading into the fall. However, despite all that promotional exposure, Beijing Ben and the NBC team haven't yet been able to convert in the ratings department: Knight Rider tanked, Chuck and Life both saw their ratings dip from their 2007 premieres and The Office could only muster a third-place finish in its lovey dovey season premiere last week. However, there is a bright spot; the network has gotten big bumps in both the awareness and ratings department thanks to the white-hot star power of homegrown talent Tina Fey. While fans will have to wait until the end of the month for 30 Rock to return to the air, NBC has been satiating America's desire to see its new Emmy sweetheart by repeatedly trotting her out during its late night lineup. She has appeared as Sarah Palin on SNL not once but twice and, last night, she made a cameo appearance along with Julia Louis-Dreyfus in a bit that can only be described as the ying to Ricky Gervais' and Steve Carell's faux Emmy duel yang. Watch NBC's clear cut MVP hitting another one out of the park after the jump.
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