In the past year, Apple earned top scores in both customer satisfaction and brand loyalty. It's a tribute to the power of marketing. And for Apple customers' collective delusion, we credit Greg Joswiak, a top marketing executive who handled Mac hardware before he moved on to pushing iPods and iPhones.While Apple products may be shiny, easy to use and full of whizbang features, going back at least as far as 1999, they've been often unreliable and sometimes dangerous. Five reasons Joswiak deserves a raise, below.
- This month, a French newspaper reported Mac Pro desktops might cause cancer.
- The iPhone 3G charger cord is a fire hazard and it's being recalled.
- In 2007, iPod Nanos began bursting into flames.
- Apple CEO Steve Jobs admitted MobileMe wasn't ready for launch when Apple began pushing it on customers.
- In 2006, some MacBooks also burst into flames. They also discolored after little use and continue to crack.