An eight-pack of manual Fusion cartridges costs about $25.03, compared with about $17.95 for the same number of Mach3 cartridges. P&G maintains shavers will perceive a difference in the new razor, and, more importantly, will be willing to pay for it. "During economic slowdowns men will make choices with their wallet, but we don't see them wanting to compromise their shaving," says Chip Bergh, group president of global personal care at P&G. "Instead, maybe they trade from a large count [of cartridges] to a small count, or they may extend their shave."
The first broadcast of Saturday Night Live in 1975 included a mock commercial of a three-blade razor, with the tagline, "Because you'll believe anything." And the introduction of Fusion — kept under wraps until its introduction in September 2005, was eerily predicted by the satirical newspaper the Onion, which ran a mock memo from Gillette's former CEO Jim Kilts on how to top competitor Schick's four-blade razor by making one with five.