"There has been a general increase in lottery sales," said Gary Kubo, a director at Independent Lottery Research, a consultancy that specializes in lottery marketing and research. "You are starting to see people migrate to the lottery not out of necessity but as a way to earn a little extra cash."My, how morally bankrupt! Lotteries, remember, are essentially taxes on the poor. Ads that succeed in increasing lottery spending are inherently making poor people poorer. Ed McMahon is only doing the ads because he's broke himself. Low cost index funds, people!