SThe founder of the GigaOm blog network isn't one of those guys who just wants to write, write, write. Om Malik, who reported on Valley VCs for Red Herring and Forbes in the '90s, is now on his second stint as a venture capitalist. His announcement this morning of a $4.5 million round of investment led by Palo Alto-based Alloy Ventures isn't aimed at readers, but at competing blog businessmen — specifically TechCrunch owner Mike Arrington. Malik's message: Kiss your dreams of owning me goodbye.Arrington headlined his own post about the news "GigaOm ignores my advice," linking to a long, telling post from earlier this year in which he attempted to explain why blogs should remain financially independent. What he really means is: GigaOm shouldn't take VC because TechCrunch is the only blog that's supposed to get VC, so Arrington can buy his competitors. Arrington has said publicly that he wants to be the one to consolidate the blogging sector into one big Voltron-like online publishing empire. When he wrote this morning that "we are one of the last large blog networks to remain independent," he probably wasn't intentionally lying. But his Web-2.0-centric worldview ignores bigger non-tech networks such as the local Sugar Publishing and the British Shiny Media. By taking on five million dollars in further investments, Malik hasn't just picked up capital to expand his staff and marketing. Like a pufferfish circled by sharks, he's made GigaOm a much bigger ball for Arrington or anyone else to try to swallow. (Photo by Brian Solis)
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