H&M's New Store, ScarJo's New Gig, CFDA's New Award

• The new H&M at 86th Street and Lexington opens at noon tomorrow. [AFB, Racked]
Scarlett Johansson is replacing Penélope Cruz as the face of Mango. [WWD, SF]
• For the first time, the CFDA is tacking on a "Popular Vote Award" to this year's show. As the name implies, it will allow the public to weigh in, shockingly. [WWD]
• What's Kate Moss's novel going to be about? "A young model's life as she goes from a nobody to an A-list star." Sounds familiar, no? [NYDN]
Marc Jacobs hosted a 30th birthday party for fiancé Lorenzo Martone last night at the not-yet-open Avenue. Julia Restoin Roitfeld and Genevieve Jones (above) were among the 150 people on hand for the occasion. [W]

• Does Roberto Cavalli want to sell his company and exit the fashion industry? It depends on the day, really. [WWD, Cut]
• Polo Ralph Lauren reported that profits plunged last quarter. [Crain's]
• The case of Trovata vs. Forever 21 ended in a mistrial today. [WWD]
• More deets from the upcoming Vogue doc, The September Issue. [F'gie]
• Speaking of the Vogue film, did Hearst have anything to do with it? [FWD]
• A "bidding frenzy" is expected when nude photos of Carla Bruni go up for auction in Berlin next week. [DM]
• A roundup of new stores now open in the Hamptons. [Curbed]