The campaign, created pro bono by the New York office of Arnold Worldwide, urges an end to using derogatory language, particularly labeling anything deemed negative or unpleasant as “so gay.” That is underlined by the theme of the campaign: “When you say, ‘That’s so gay,’ do you realize what you say? Knock it off.”It's pretty amusing how any campaign targeted at teenagers brings declarations that "“Kids that age are tough and media savvy; they see through things quickly," and then they inevitably make the entire campaign a caricature of imaginary teen-dom. "Knock it off," really? And the campaign is specially teen-titled, "ThinkB4YouSpeak." I just hope the use of "You" rather than "U" doesn't derail the whole effort. Regardless, let's hope this thing is successful. In this internet age, only idiots ridicule gay people. Repeat after me, teens: "You are such a microfamous narcissist." That's the ticket!
"You are so gay. Shut up gaymar and stop being so gay, because what you are is gay—so gay." You probably find yourself saying this several times per day without even thinking about it, particularly if you are a member of the critical "youth" demographic. It's just how teenagers talk! They are so gay. Well, the do-gooders at the nonprofit Ad Council are about to attack you with a massive ad campaign designed to stifle your gay-talking tendencies. Could this possibly work?