Why the Huffington Post will never be VogueSMost bloggers seem to be mentally competing with the newspaper media model of The New York Times. Were they to visit the average newspaper office, they'd quickly realize what they really want: A glamorous magazine job. That seems to be Arianna Huffington's thinking, too. Gawker writer Ryan Tate has a long, delicious post about Huffington's workplace quirks. But his kicker applies to any blogging biz:
It would seem a dangerous gamble for Huffington to intentionally affect the brutality and off-the-wall demands of, say, Anna Wintour. It's not clear that a website like Huffington Post, bookmarked rather than subscribed to, will ever be able to comfortably lock in readers and advertisers like a Vogue, or to offer the same sort of glamor as a perquisite to staff.
Right on, Ryan. Owen and I have, like, 20 years of magazine work between us. If there aren't supermodels or at least Al Gore traipsing through the place daily, you're only going to drop off your boss's dry cleaning so many times.