A new campaign launched today by the Advertising Council and the Gay, Lesbian and Straight Education Network seeks to educate American youth about the power of words to hurt—particularly when those words are: "That's," followed by "so gay." Joining them in their crusade is the extremely so-gay Wanda Sykes, and the not-so-gay-but-so- gay-worshipped Hilary Duff. They star in two PSAs (both after the jump) in which they casually saunter up to some pricky teenagers, and point out that calling something gay—when they don't mean it in the "fabulous" or "matter-of-factly enjoys engaging in sex with someone possessing similar genitalia" senses of the word—is just plain wrong. Its heart is in the right place, but we think the campaign would have been more successful had it suggested a less-destructive replacement expression, like—oh, we don't know—"That's so Seacresty," or "That's so Track."
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