S· We have more info on the lift of the Oscars movie-ad-ban in place since 1953: The Academy will allow one spot per distributor, it must feature only one film, and it must premiere during the telecast. The idea is that the high-profile and elaborate ads themselves will become a reason for the disinterested to tune in—like when gay guys watch the Super Bowl. [Variety] · ABC continued to see steep ratings decline in its Wednesday night lineup, with Private Practice and Dirty Sexy Money both down about 20% from last week's already low numbers. Over at ABC Family, meanwhile, 10 Things I Hate About You will become a weekly series, and Joey Lawrence and Melissa Joan Hart will star in a romcom MOW, tentatively titled, Whoa. [Variety] [THR] After the jump: Which vigilante actor is about to star in a vigilante movie?· Jamie Foxx and pap-busting Spartan Gerard Butler will star in Law Abiding Citizen, appropriately enough about a regular Joe who takes the law into his own hands. [THR] · The newly sovereign, India-based DreamWorks has decided to put off its big Wall Street pitch until the market decides to crawl back out of Satan's anus. [THR] · Mark Burnett will produce an updated version of This Is Your Life, except every week it's going to be Donald Trump's life we're reliving. (And he'll never fail to act surprised.) [TV Week]
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