AXE Body Spray, the cologne of choice for rapists and lonely teens, scandalized the entire nation of India last month when it started running its ads there showing a man made of chocolate who walks around being eaten by women. It was all to promote their chocolate scent, to which I hope never to be exposed. Here in America, where reporters are more jaded, the company had to take more drastic measures to get attention:

A life-sized chocolate arm, sent to reporters. Sadly, broke reporters will actually be forced to eat it. [LA Weekly]

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