But for millions of Americans, the credit crisis and the stock market turmoil have taken more of a toll on their lives than any werewolf, warlock or witch. So ads for Halloween 2008 are focused more on frugality than fright.LAME.
“Get hauntingly great savings on Halloween candy, décor and novelties,” proclaim circulars for the Rite Aid chain of drugstores. Other ads also borrow from the usual Halloween clichés, but add in the retailers’ own gimmicks.IS NOT SCARY.
“No tricks, only treats,” promise ads for Pulte Homes, which offers “monster savings” like a free year’s membership to the local homeowners’ association if a contract is submitted by Halloween.Like we said: Halloween is going to suck. [NYT]