Mad Men Audience: Drunks Well now, we got our hands on a survey of people who watch Mad Men , the critically acclaimed show that consists of sex, sexism, cigarettes, booze, boozy sex, racism, and a bit of advertising. And guess what? The audience appears to be made up of off-the-charts alcoholics. Forty-seven times the normal rate of hard Irish Whiskey drinkers, for example. But there's one stunning twist in all this here data! Mad Men Audience: Drunks Lushes. But! Mad Men Audience: Drunks Cigarette smoking amongst Mad Men fans is almost exactly in line with the national average! Unless the national average is "four packs of Luckies, chain-smoked on an office couch," that's astounding.