I am constantly on the go and often feel guilty about trading lunch for a business appointment and eating the same boring food day after day. But, I found a solution that is going to positively impact everyone’s office lunch—forever changing the way people like us think about our mid-day meal options."People like us" meaning you, Ivanka's peers, the little people! You probably felt the anticipation in your own office last week:
I am really excited about next week and hear there is buzz in break rooms across the country with employees hopeful that their corporations will be among the first to introduce a Lunch Trade.Oh, the buzz was palpable. Turns out this was all a "stunt" to promote ConAgra's new Healthy Choice Fresh Mixers. But that doesn't mean Ivanka doesn't really care about you!
“We wanted somebody who would appeal to a younger office worker who’s technology-savvy,” said Michael Locascio, vice president at ConAgra. “We wanted someone they could identify with, someone they knew, but also not somebody that was on the front of every tabloid.”Ha, yes. During lunch today you can read the (appropriately) pissiest NYT story in some time, all about this stunt. Do lunch the Ivanka way: with frozen ConAgra products! [NYT]