Here are snapshots of the world's biggest blog titles—as they are now and as they were at launch. Here's Gawker from 2003 when the gossip site was edited by Elizabeth Spiers—and from yesterday. Less change than one might expect: the logo has shrunk because the site has less need to trumpet its arrival; the ad is real rather than a placeholder; the testimonials and blogroll have gone from the sidebar to be replaced by data about pageviews and comments; the skyline of top stories is new; and the site is rather more visual than it was. But the ancestry is unmistakeable.

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