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What happens when you put a desperate real estate developer together with a discount clothing chain? You come up with the contest that Daffy's is kicking off today. The retailer is offering a one-year lease on a two-bedroom apartment at One Seventh—located on the corner of Seventh Avenue South and Carmine Street—for $700. (Daffy's claims the apartment would normally rent for $7,000 a month.) To enter, you have to stop by a Daffy's location and record a 30-second video explaining why you deserve to win. If you plan on taking part, you may also want to be ready to explain why your new living room is decorated with a giant "Welcome to the Daffy's Apartment" poster. [TONY]