Remember back in January when we posted amusing little ringtones of Vogue's Anna Wintour and André Leon Talley? It was a resounding success, we must admit: something like 30,000 people downloaded the clips thanks to the flurry of press that followed, including a shout-out in French Vogue. Well, one of those people must have been R.J. Cutler, the director of The September Issue, the documentary about Vogue opening next month. Because as part of the promotional campaign for the movie, Cutler just released ringtones of—you guessed it—Anna Wintour and André Leon Talley.
What a coincidence!
People who have seen the film have told us it comes off as rather dated, since the filming took place in September 2007, back when Vogue was about 13 pounds heavier than it is today. So, naturally, it's nice to hear that the marketing campaign is a mere six months behind the times.