Got layoffs? Don't spend hours crafting the perfect "Hard Times, Hard Choices" blog post for your leader. Here's how to hack the media to deliver your message:

  • Have the founder spend 30 minutes typing an email that you claim will be sent to (Don't lie, Spock would say. Exaggerate.)
  • Instead, send the email — be careful here! — to one of your engineers.
  • Have the engineer forward it to another engineer, with the added line CONFIDENTIAL — DO NOT FORWARD typed in convincingly at the top.
  • Engineer No. 2 then forwards the mail to TechCrunch.
  • Boom! For once, the morons in the press will run your message completely unedited.