AS the year began, consumers started to see a trickle of advertisements that played up brand value rather than attributes like status or prestige. As the economy worsened in the spring and summer, the trickle became a torrent. Now, as the crisis in finance continues, a veritable tidal wave of ads devoted to saving money is washing over the country.Etc. WSJ today:
As the economy continues to sour, marketers are rethinking the best offers and incentives to dangle in front of a newly budget-conscious public. But figuring out what offers will resonate is a tough task, with the media landscape already littered with companies crowing about discounts and good values.Etc. The only theme more tired than these: whining about how every ad is the same now.