So what is Guy's new book about? To be honest, I have no idea. I didn't read it. I didn't even pretend to read it. Guy is craven enough that he doesn't really care whether I read his book or not. As he put it to me, all he wants is a famous name to put on the cover, and pretty much everyone turned him down and so he had to resort to calling me, and so, fine. So this is it — my official endorsement. Reality Check is by far the best book ever written about the Valley. It's an important and necessary work, one that should be required reading in every business school in the country. I wish this book had been around when I was starting Apple in my garage back in 1976. There's a really super-important lesson, yet one that so many people overlook, especially here in the Valley. Anyway, if these incredibly super-obvious things aren't already super-obvious to you, then you probably need to read a book like this and have someone like Guy Kawasaki teach you how to start a business in terms that a child could understand. Namaste, poorly informed wannabe business people. I honor the place where your imbecilic gaze and my incredlibly wise words become one. Much love. Peace out.
SYesterday, as Web 2.0's bubble burst in slow motion at 30,000 feet over downtown San Francisco, I received a preview copy of Reality Check, by Guy Kawasaki. Someone had stuck a Post-it on the cover: "See inside for foreword by The Fake Steve Jobs!" Awesome. I'm never going to read Kawasaki's book, even though he's way more successful than I'll ever be. I skipped to Dan Lyons's foreword, written in his Fake Steve persona. Here's the best parts: