And it continues: 02138, the glossy mag for Harvard alumni that was bought by Manhattan Media last May, is folding. The magazine was conceptually pretentious and we've made fun of it plenty in the past, but honestly, we don't really have the heart right now. At this point we support any publication with paying jobs. The Great Magazine Die-Off is going to be a bitch. The full statement on the magazine's death is below:
Manhattan Media has decided to suspend publication of 02138. There is
no question that, since the acquisition of the magazine in May earlier
this year, a great team of editors, marketers, salespeople and
designers have worked hard to re-launch the business. Nor is there a
question that our views on the possibilities of a mix of media serving
to inform, entertain and network alumni of leading universities have
driven us to back that team to the hilt. But the current economic
environment has made it too difficult to proceed at this time. While
Manhattan Media, and its financial backer Isis Venture Partners, are
committed to long-term growth capital, the funds needed to execute
AMN's strategic vision would by necessity have grown significantly and
beyond the company's risk/return profile.The current issue is almost at completion and is full of great edit
and design work. We plan to have the pages converted by our vendor
Texterity into a digital magazine so that the world has access to this
issue of 02138 in its entirety.We thank Jamie Hooper, David Blum and all those who have worked on
this venture so hard and so passionately. We hope there will be
another day and another venture with all of you in the future.
Send an email to Hamilton Nolan, the author of this post, at .











