The Bilerico Project, a gay-issues blog, has been running ads in support of California's Proposition 8, a ban on gay marriage. Why? Because Google's AdSense servers have been placing them on several gay websites, based on what their code outputs as appropriate targeting. (They have all the right keywords, after all.) Bilerico editor Bil Browning raised a stink about the ads with a Google PR rep, who agrees they might violate Google's own rules, which allow political ads but forbid ads which target particular groups. He'd like to see Google, which has publicly opposed Proposition 8, to donate any money it's made from the ads to the No on 8 campaign. But that's not why Google should drop the ads.Could there be better proof that Google's vaunted algorithms aren't any good at matching ads to a website's audience and content? It's hard to imagine anyone who reads gay blogs clicking on the antigay ads. Google makes most of its money on ads where it charges per click, not per view. What's embarrassing about this isn't politics — it's Google's performance. (Ironic disclosure: the writer of this item is a gay man who got married last month, on a website which runs some Google's AdSense ads. For all I know, Valleywag also ran some of these same laughably mistargeted ads.)