Sex: SEX AND RELIGION ARE THE TWO MOST IMPORTANT TOPICS ION THE WORLD! A weekly theme of Sex/relationships. Monday Gay Florida Tuesday Does E-Harmony work? Weds Teens & Sex exposed... etc... Religion: Monday: Can Jews and Muslims co exist; Tuesday The religious ultra right; Wednesday Catholics in America.... etc...We practice this theory daily.
*STAR EVERYTHING. Are you a "listing service" or experts? Listing events for Kids? Star them. So Mom can say "Oh—The Sentinel gives the science fair three stars, lets take the kids". Give events and places a 'reason'...be the expert not just the lister. Same goes for restaurants of course, and well, just about everything you 'list'."Insurgents Retake Southern Areas Of Fallujah (TWO STARS!)"
*WORDING. At the Sentinel there was a story about exotic Asian restaurants, and the reefer was "Learn about Tasty Treats". Tasty Treats??? OK for Campbell's in 1955 or for a candy article, but other than that, it's old world newspaperspeak!Heh, "reefer." But how about some new stories, Lee—things our readers haven't heard before?
*SCAM PATROL. Identity theft...Infomercials that are questionable...Nigerian 419 scams...they're everywhere. We need to inform and BUST these 21st century menaces. It's REAL...It's NOW. *POKER. I know the Sun Sentinel does this. It's HOT. Poker is the 21st Century Bridge.Why do we love you so, Lee Abrams?
Wanna reach more 30-40? Well, start ATTACKING WITH ANTI A.D.D. NOTICABILITY.[Daily Pulp via Romenesko]