Why can't News Corp. find anyone to run MySpace Music, the spinoff from its social network which is part-owned by major labels? No one seems able to state the obvious: MySpace Music is a feature, not a company. The outside investment it garners is just an elaborate way of cutting in the labels on MySpace's music-related profits. No wonder former Facebook COO Owen Van Natta turned down the job; TechCrunch reports that he cleverly tried to get MySpace to buy Project Playlist, a music startup he'd invested in, as part of the deal. Van Natta picked the right test: If MySpace had been willing to fold Project Playlist into MySpace Music, it would have proven that the music venture really had some independence. Any other CEO candidate should ask the same questions Van Natta raised with his quid-pro-quo deal.
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