Because the fashion industry really, really wants you start shopping again, it's pulling out all the stops for Fashion's Night Out, the hyped-up retail pep rally scheduled for September 10. The latest PR offensive: A TV commercial featuring Sarah Jessica Parker, Anna Wintour, Diane von Furstenberg, Donna Karan, Oscar de la Renta, Carolina Herrera, Isaac Mizrahi, Diddy, Tory Burch, Lazaro Hernandez, Ashley Olsen, and a whole bunch of others—all jam-packed into a spot that's less than a minute long. If you watch the commercial—and you can do so above—make sure you're paying attention at the 0:30 mark. It's not every day that you get to see Anna Wintour come off as a giddy schoolgirl.
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