SEight years ago Philip Kaplan, aka Pud, turned his anonymous rumor site FuckedCompany into a modest advertising business. Today, Kaplan is chief something-or-other at AdBrite, a Sequoia-backed startup whose CEO has dutifully slashed its payroll down to profitability. By contrast, sloppy typist "FS Crew" at FuckedStartups has already thrown in the towel. "We have incredible pipeline of rumors and tips," promises the For Sale post atop the site. "We have other projects and don’t have the time to focused (sic) our 100% attention on this project." What FS Crew really means is: "Fuck, this is hard. Someone please pay me to quit." Sorry, but on Web 2.0, it's the other way around: Your customers quit you, for free.