SWhat to wear: Khaki jacket and black turtleneck Who you are: Rick Astley How to play the part: Memorize "Never Gonna Give You Up." You'll be singing it all night.
SWhat to wear: Shower cap, towel, iPhone Who you are: "Naked Conversations" author Robert Scoble How to play the part: Engage everyone in conversation. Ask them if they want to get naked. Hope they don't take you up on it.
SWhat to wear: Three-piece suit Who you are: Mashable CEO Pete Cashmore How to play the part: Make sure you have a girl on each arm. Tell everyone you're a blogger. Refuse to explain what you actually do.
SWhat to wear: Jumpsuits and aviator glasses for two Who you are: Larry Page and Sergey Brin How to play it: Maverick and Goose? So old media. With a fighter jet parked at Moffett Field, Larry and Sergey are the Valley's new Top Guns.