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No, some inventive real estate developer didn't acquire rights to the name "Melrose Place" to use for his new apartment building. (Although, come to think of it, that may not be such a bad idea.) The ads taped to lampposts—which feature tear-off strips stamped with the address—are just part of a guerrilla marketing campaign by producers of the TV show. But it is refreshing to see a "broker" touting the "hottest property on the market" holding a glass of champagne, isn't it? It's like 2006 all over again. [Public Ad Campaign]