Remember when people aspired to be magazine editors? So archaic. Editing a magazine has become pedestrian. Now one must be a magabrand curator, lording over an entire stable of loosely related titles that make up your own media mini-empire. Why should Anna Wintour settle for editing Vogue when she could become the "editorial director" of a whole slew of Vogue spinoffs? That was good aspirational thinking. Until yesterday. Yesterday, Men's Vogue folded. That was a major embarrassment for Anna Wintour. She was a force in the women's fashion world, but she thought she was destined to build her own fashion magazine empire in her own little corner of Conde Nast. MV was supposed to be a big part of that. Now it's dead, along with Fashion Rocks, the huge advertorial project that Conde Nast put on each fall. Teen Vogue is rumored to be shaky as well! That means fashion advertising is weak overall, and Anna's dream is deferred. If not dead. You know who this should be of concern to? Dave "Abs" Zinczenko! And every other aspiring magabrand mogul. Dave Z made his name editing Men's Health, but now he oversees a bunch of "Health" titles, writes ridiculous "Health" books, and goes on the Today show as an expert all the time. He's not an editor, he's a brand name. Until the advertising collapses! Then he's back to being just another dude checking copy and approving pages and hopefully getting out of the office in time to go to the gym, not so he can look good on TV, but just so he can feel good for himself. Don't worry. Pretty soon you'll be thankful just to have those editing jobs. [Pic via Reuters]
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