Reality TV stars artfully bare their souls on camera and in the tabloids, and even better, they do it all without a script. But a TV show is only the first step to building a brand, and now countless pseudo-celebs are milking their 15 minutes and peddling products that you couldn't possibly live without. (Or so they say!) We compiled the most promising items from the brightest minds in faux-showbiz. With these ladies' designs in your style arsenal, your look will never be the same.
Whitney Port, The City
The doe-eyed Los Angeles transplant debuted her Whitney Eve line at Fashion Week a couple of weeks ago. The inspiration? "Kind of Alice in Wonderland goes to a cocktail party... Very fantasy-driven but also fun and flirty, having a good time," she says. Well, sure! Who wouldn't have a good time sporting the crotch-baring hemlines featured in her show? (And who couldn't use a pink satin body suit?) Unfortunately, despite Whitney's very chic sensibilities, it's unclear where you can actually buy any of her clothes. But don't give up up hope. Whitney's probably on the phone with Sakes this very instant.
Ramona Singer, The Real Housewives of New York City
The loopy housewife recently debuted a line of jewelry—which features art deco designs and stones set in, interestingly, sterling silver—on the Home Shopping Network. But that's not all she's up to! She also has her True Faith jewelry collection and Tru Renewal skincare line. (Ramona explained that the reason why one brand has an "e" and the other doesn't is because one of the names was already taken.) The former features Catholic-themed jewelry and, naturally, military medals. As far as her skincare line goes, Ramona swears by the power of green algae, which she says makes her skin "radiant" and gives her a "more youthful appearance." Of course, if you've ever watched the Real Housewives in HD, you may have your doubts about that.
Lauren Conrad, The Hills
LC's clothing line, the Lauren Conrad Collection, wasn't exactly a big hit when it debuted. (It was discontinued earlier this year.) But that didn't keep The Hills star down for long. She's since launched a lower-priced line for Kohl's called LC Lauren Conrad. Sure, you can get skinny jeans, cardigans, striped tees, and blouses just about anywhere, but how many other brands have LC's initials on the label? Didn't think so.
Kelly Bensimon, The Real Housewives of New York City
Kelly describes herself as a "mother-author-equestrian," but now that she's introduced the Kelly Collection of cuffs, earrings, rings, and necklaces, she can tack "-jewelry designer" to the end of that. So what's the line all about? She's "taking Pocahontas out of the kayak and putting her in the disco," she explains. To embrace your inner Sacagawea—and, really, who isn't dying to do that?—you can head to an Intermix near you or to Kitson in Los Angeles.
Kim Kardashian, Keeping Up with the Kardashians
When you think if Kim, you probably think of her reality TV show on E!. (The first thing your boyfriend thinks of, on the other hand, is probably her sex tape from a few years ago.) But did you know that Kim is also the "founder and chief stylist" of ShoeDazzle.com, the "world's premier shoe society?" She is! So what's this "shoe society" all about and how do you become a member of this exclusive club? It's pretty simple, actually. You give Kim your credit card number and she'll bill you $39 a month. And then Kim's staff of "style experts" will pick out a fabulous new pair of shoes to send you each month. So, basically, it's just like Proactiv. Except it won't do much to clear up your acne.
Tori Spelling, Tori & Dean: Home Sweet Hollywood
If you've been looking to buy a necklace, ring, or bracelet from the spoiled daughter of a Hollywood producer who appeared on a tacky TV show in the early '90s and has since gone on to star in her own reality TV show, well, we're happy to report that your search is over. Just turn your TV to HSN in the middle of the night and you may get lucky and find Tori Spelling pitching her cleverly named Tory Spelling Collection. We're so glad Donna Martin graduated from prime time to the even classier world of late-night product sales!
Lisa Wu Hartwell, The Real Housewives of Atlanta
It's a little unclear if Hartwell actually has a clothing line called Closet Freak. Because while she's been talking it up in interviews recently, tracking it down in stores is damn near impossible. Hartwell says her pieces—which include a body-hugging fuschia dress and one-piece, flare-leg floral jumper—were all designed to be "classical" and "elegant." Although if you're the star of a reality show, her collection is probably not for you. Hartwell says one reason she created the line is because "these days a lot of women overexpose themselves to get attention."
— Molly Fahner