Sometimes it's fascinating to just sit back and watch an ad campaign get progressively farther and farther away from any intelligible sales pitch, as the ad masterminds behind it become more and more convinced that they are artists, damn it. Wrangler somehow got itself tangled up with French admen for its truly vapid "We Are Animals" campaign, currently underway. First those guys made some existentialist tripe about life and death to sell Wranglers, for chrissake. But at least that had some "concept" behind it. Now they're just showing a crawling baby. That's it. LOLwhut:

[via Copyranter at Animal NY]

Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.