"We felt the emphasis of home was about the value of being home than what was inside the house," says an Ikea spokeswoman.That's just because your furniture depreciates at an alarming rate, IKEA! If only there was a go-to quote machine to explain this marketing phenomenon with a vague, unverifiable platitude:
Faith Popcorn, chief executive of marketing firm BrainReserve, says "people are looking for warm, cozy places to curl up in" in the current economic climate. "We are in a period of shock right now, and we are looking for respite and revival and restoration."Faith Popcorn's favorite place to curl up: in front of a computer, with a fat sack of salvia.