Reid Hoffman's heft regularly makes reporters turn to their thesauri for polite terms for "fat." BusinessWeek , to keep the tone of a new profile appropriately flattering, writes of his "expansive body." But the article is anything but expansive in its probing of LinkedIn's business. It focuses instead on how Hoffman is trying to figure out survival strategies for his portfolio of startups. Nowhere are LinkedIn's own layoffs mentioned. Instead, Hoffman implies that the employees he put out on the street should use the site to seek new careers: "Every individual is a small business." Not an expansive one.