Because he's the embodiment of healthy living and good nutrition, Donald Trump is getting into the vitamin business. He isn't selling any vitamins though. It's a multi-level marketing scheme, which means Trump will be making money by getting other people to pay him for the right to sell Trump-branded (and gold-colored?) vitamins.
If that isn't distasteful enough, he's touting it as his very own "rescue and recovery program" which he designed for Americans struggling with the recession.
Although considering the state of his real estate holdings right now, it's probably safe to assume this latest venture is something of a rescue program for Donald Trump himself.