The Fun Side Of PovertyIn keeping with the new law that every single ad for everything must how have a "Hard Times" theme, companies that want to sell any product to the public are now forced to talk about how cheap their stuff is, which just months ago would have been offensive to their "brand integrity" or some such bullshit. They've already started plastering coupons (gauche!) on the outside of everything and trying to convince you that their product fits into your new pauper lifestyle. How bad has it gotten? This bad:
[In new Target ads,] Watching a $13 DVD on the living room sofa is celebrated as “the new movie night.” A $59.99 bicycle is presented as “the new commute.” There are similar salutes to people who eat in rather than dine out, cut their children’s hair and turn a backyard tent into “the new family room.”
Hooverville bad. [NYT; Pic via]