SHappy (in a somber way) Veteran's Day. If you're a young American aged 17-24, you might consider honoring the sacrifices of our men and women in uniform by joining the United States Army yourself! Sounds good, no? We all know the Army has been having some recruitment problems lately, what with the hopeless wars we're fighting and the psycho Commander in Chief and the excellent chance of being blown up. But the Army has decided to shift its sales pitch in order to lure you youngsters in. By talking more about Iraq!: They're adding a webcast called "Straight from Iraq" to their website, where soldiers will tell you the real deal about life in the desert war zone. Presumably not too real, though. They're also supercharging their marketing plan with the following changes: - More internet, less "sponsorships of professional rodeos." - The voice of Gary Sinise! - New commercial: "young workers in business attire suddenly start climbing walls. 'This company is filled with dreamers,' Mr. Sinise says." You'll have to join the Army to know how it ends! Of course, all of this is very much deck chair/ Titanic. If more people join the Army it will be because they can't get a job anywhere else since our economy collapsed. And if the Army was smart it would have one simple selling point: "Bush is gone." [NYT]
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