Media companies need to convince investors they have the management team in place that can develop and implement a coherent and intelligent vision for the future – a future in which they will be forced to be less dependent on advertising revenues... Go to www.JackMyers.com to see the chart or to order your free copy of Jack Myers' Investment forecast.How exactly can all the flailing media companies scoop up these billions they've left on the table? Simple, folks:
Each media brand needs to be assessed for its potential to generate revenues from events, sales promotion, database marketing, cause related initiatives, long-tail sales, and other below-the-line marketing communications budgets.But I don't understand. Help!
To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to the JackMyers Connection Hotline.Thanks, media futurist and "blogger" for HuffPo Jack Myers! S