Goldman Sachs is hoping to redeem its damaged reputation by giving away bundles of cash to charity. What happens when one of the world's most profitable companies announces that the checkbook is open and the pen is in hand? Non-profit groups come calling, obviously.
As the world's largest animal rights organization, with more than 2 million members and supporters, PETA is happy to learn that Goldman Sachs might require its executives and top managers to donate a higher percentage of their salaries to charity as part of its public relations strategy. We are not asking for any of that largesse—just congratulating you and making a suggestion that I hope you will like.
Not surprisingly, Newkirk's congratulatory message is followed by the suggestion that Goldman execs direct their largesse to various animal-related causes, like shelters that are now overcrowded all because of big banks like Goldman. ("Please remember for a moment that when people went through foreclosures, many dumped their animals at the nearest animal shelter or pound.")
But we're going to assume that Blankfein has already decided to comply with Newkirk's request and has mailed off a big check to PETA. A noisy rally outside the office is one thing, but when protesters come armed with fake blood and animal corpses to throw at you? That's another matter entirely.