Guerrilla Marketing Gone Bad

Those really annoying trucks that drive around, clog up city streets, and serve no other purpose than to expose you to some dumb ad? They're getting an upgrade. Taking a cue from those horrific RVs that Lubavitch Jews use to proselytize with, the "mobile billboards" will soon blast music as they drive around town.

Just wait until a hundred of these start cruising around Midtown every day, and the soundtrack you hear in the background gets pumped out of massive speakers attached to the truck's roof. Fun!

Mobile billboard hits the borough [Bronx Times-Reporter]