But Kipton Davis, a Prudential Douglas Elliman broker from Virginia, thinks a little bourbon could be good for sales. Just as a few drinks may coax timid traders onto a dance floor, it could help them muster the courage to buy multimillion-dollar apartments.
That’s why on Wednesday night, Ms. Davis lured a half-dozen bankers, traders and friends on a condo tour of four TriBeCa buildings by offering wine and whiskey at every stop.
They sipped and listened while Ms. McGivern stressed that her client, a banker, did not need to sell. He will hold out for a buyer willing to pay for his meticulous renovation featuring Miele fixtures and wood floors imported from Austria. The crowd seemed pleased.