The New York Times is folding Play, its quarterly sports-focused magazine. FishbowlNY spoke to Play editor Mark Bryant, who said that although the mag broke even last year, "The company needs to make some pretty considerable cuts going forward," and his magazine was one of them. This is a bad sign. T, the Times' fashion magazine, turns enough of a profit to prop up a lot of money-sucking newsgathering operations; the NYT doubtless hoped that Play could do the same. Not in this ad market, apparently. Scratch that off the dwindling list of lifelines for the Times. [FBNY; anybody with more info can email us.]

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