The beginning of the end for the Motrin push probably came Friday night, when Los Angeles blogger Jessica Gottlieb said she was tipped off to the ads and started expressing her outrage over the campaign on Twitter, where she has 1,018 followers. "I am a satirist, I get humor, I talk about my vagina," said Ms. Gottlieb, who works as a freelance writer for National Lampoon and writes for Silicon Valley Moms Blog and Celsias. "I'm just insulted. I'm not an activist. I don't have an agenda, but I do have children."Psht. [Ad Age. Mom protest video here. Ambient outrage goes in the comments. And UPDATE, Jessica Gottlieb responds here.]
Haven't we warned you people that Twitter and all of its attendant microtrends are nothing but trouble? That also goes for "the internet" and "bloggers," and especially for "mom bloggers," a particularly virulent and dangerous subset. Corporate America has now learned this lesson the hard way. The outrage of Twitter moms has forced the big bad Motrin corporation to pull its totally innocent ad campaign for aspirin. Power to the people! Detect the horrible offense here for yourself: This ad campaign is outrageous, reportedly, because it makes light of motherhood in an unacceptable way. Now it's been crushed and the company is grovelling in apology. Good taste has prevailed!