We've been hard on Common, the "conscious" Chicago rapper who spends an inordinate amount of time making ads for damn near everybody and then coming up with weird justifications for how he's still keeping it real. Now his new TV ad for Zune, the off-brand iPod that Common called "a representation of me," is out. And he's pulled godfather of the beat Afrika Bambaataa into the advertising web along with him! This, along with The Roots signing on as Jimmy Fallon's house band, is pounding my capability for sincere outrage into a sense of zombie-like acceptance. Watch the full ad below and surrender:

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