Abrams: "First and foremost there are thousands and thousands of folks in 'media' around the world who are not involved in the news business."
A Fortune 500 business believes the financial media has focused unfairly on a small change in accounting practices rather than significant increases in revenues. Abrams Research can bring together top financial journalists to advise that business on how to best convey its message.
A video game distributor is seeking an assessment of how blogs in a particular market will react to its new product. Abrams Research can reach out to the most influential industry bloggers and present an overview of their opinions on a particular marketing message.
"Journalists are on panels all the time — they are quoted in articles all the time — they sit down for coffee with friends, or friends of friends, to give advice all the time. I give advice to people all the time privately — and I seek it. I also did it publicly for over two years on Eat the Press, in the format of, 'This is why I think you're doing it wrong'...What doesn't make sense about trying to educate yourself about an area of media before pitching that area of media? No one is talking about passing a cash-stuffed envelope under the table.