Into the jaws of an advertising recession comes the launch of the most hubristic media venture we've heard of: a "super-stealth new online company backed and funded by some legendary billionaires." The requirements for the top job go from laugh line to laugh line.The startup seeks a candidate who is an editor-in-chief at a top business magazine like Forbes, BusinessWeek, or Portfolio. All, mind you, based in New York. And yet he or she must live in San Francisco. Oh, and having worked at Yahoo, Google, or eBay is a "big plus." All of this to run a website targeted at "SMB" — advertiser jargon for "small and medium businesses." Most small-business publications fail to draw an audience, precisely because they think of their readers' businesses, contemptuously, as "small." Too bad. In every other way, these guys are dreaming impossibly big. This job description is curiously similar to one posted in October with the same Gmail address as a contact. The main difference? The newer listing plays up the billionaire backers, and no longer mentions that it is "bankrolled by a respected 50+ year old offline company." A 50-year-old company? Sounds way too old media. Here's the job listing:

Editor in Chief (San Francisco) Date: 2008-11-18, 9:15AM PST Calling all Business Editors ——————————————— Please read the following requirements before replying to this ad: Looking for a super smart, and bursting with energy senior business editor to head up content for a super-stealth new online company backed and funded by some legendary billionaires. We aren’t raising money, we don’t need VCs, and we are hiring! IDEAL CANDIDATE EIC or very senior level editor at a top tier online business site/publication. (Think BusinessWeek, Forbes, Portfolio, etc.) Someone who can build and manage a team, and above all— someone who knows how to create a unique voice and product by combining original content, RSS and other 3rd party feeds, bloggers and user generated submissions into something smart and fast-paced and directed to the owners and managers of SMBs. (If you don’t understand that term, this is not for you.) NOT INTERESTED IN People who do not live in San Francisco, Regional newspaper reporters, tech writers, marketing specialists, freelancers who have never managed a team or worked each day in an office. This is nothing against you in any way, but all about the specific focus and needs of this role. We need someone who knows SMB/SME readers and can fashion an innovative new online property for them, and who can work in our downtown SF office building a team. Sound like you? Good, please read the official description. We are hiring immediately. To apply, just send your resume and salary requirements to Editor in Chief Confidential, San Francisco, CA Well funded early-stage startup is seeking an Editor in Chief to join its senior management team and help launch and grow an exciting new online network for business professionals. This new company, bankrolled by a respected 50+ year old offline company and some very famous board members, will leverage the assets of the parent company, while creating a ground-breaking new online service specifically for business leaders. This is a ground floor of an exciting concept and major new product launch. The venture is seeking cutting edge start-up veterans to make the vision into a marketable and scalable product quickly and effectively. Team members chosen for this opportunity will be entrepreneurial in nature, visionary, well versed in online trends and technology, and ready to take a concept to product in record time using the many assets of the parent company for content and market advantage. Leadership experience at top online companies like Yahoo!, Google, eBay etc. will also be a big plus. Editor in Chief Description: The Editor in Chief is responsible for managing development, production, voice, and presentation of all online editorial content. The Editor in Chief will create and execute a new vision for presenting relevant business information and advice to readers in a rapidly evolving online environment, making the site a trusted and valued source for the SME business community. Responsibilities: • Develop and execute a comprehensive content vision, voice, and style • Develop and maintain the editorial calendar, working with contributors to maintain freshness of content aligned with long-term vision • Recruit and manage a team of freelance writers, staff editors, and respected contributors • Edit all submissions to meet publishing standards • Generate original content • Continuously work with production staff on presentation and quality control • Ensure all responsible parties – design, freelance and others – meet necessary deadline requirements • Pursue deeper understanding of the information needs of readers and tailor content to fit these needs and interests • Pursue reader submissions, as appropriate, to complement internally-generated content • Occasionally attend business networking events as editorial representative of the company Education, Experience, and Skills Required: • Bachelor’s degree, preferably in journalism • Strong background in business publishing and business-focused content highly preferred • Experience managing a team of writers and freelancers in an online media environment • 5-7 years relevant work experience, including writing for respected print and online publications, reviewing and editing the work of other writers, and managing an editorial staff and budget. • Candidate must demonstrate a creative mindset, enthusiasm for online media, and an understanding of business leaders’ issues and information needs Location: San Francisco Compensation: DOE Principals only. Recruiters, please don't contact this job poster. Please, no phone calls about this job! Please do not contact job poster about other services, products or commercial interests. PostingID: 924129721