Web publishing zealot Jeff Jarvis like to yell Darwinian slogans at print journalists . "There is no divine right for newsroom jobs," he wrote earlier this month. "Nor is printing and trucking an eternal verity of the field." It was surprising, then, to hear the media futurist's complaint about today's cover story on him in the Observer: The paper didn't promote his new dead-trees book! And after he gave the reporter so much of his precious time:

What really pisses me off is that they couldn’t bother to mention my book - the only good reason to talk with a reporter - even after the reporter visited the recording of the audiobook. Now that’s bullshit.

Just how long have you been in this racket, Jarvis? A real internet futurist publishes his book online, for free. As a random blogger once reblogged, "The market and the internet don't care if you make money." But then you already knew that.

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