‘Cause the project turned out to be, ‘a couple guys in New York pulled some crazy prank,’ — that’s sort of inconsequential in my mind. At least as activism, although also as art. How does that shift any power structures or misconform to any notions of how the world operates?
A ton of stuff was cut — much of it the most engaged critical stuff. Maybe stuff that took on the Times too closely, out of fear, I don’t know. Perhaps coincidentally, most content by female contributors was cut.
I’d been really cautious from the beginning that my efforts — and the efforts of the many many people I brought on board this project — not be ultimately co-opted to further forward the brand of the Yes Men. I’ve personally had enough of my efforts going toward brand names I don’t actually believe in[.]
And so what happened, right, is that The Yes Men here first became the symbol that simply replaced the New York Times as the people in power. For a moment, the positions were reversed. Ho ho! It’s not the New York Times that has all the power, it’s these guys that look and act like the guys at the New York Times and live in the same city and have similar economic and racial and backgrounds. Which is a very disempowering way of thinking about powerOther than that (and more), it was great. [Is Greater Than]