Arianna Huffington had some good advice for aspiring bloggers on the Daily Show tonight — blog your passion, go with your first impression — but her most important technique was communicated only implicitly, by way of example: Promote the hell out of yourself. From a brief guest stint on the Comedy Central show, Huffington gleaned exclusive backstage video for her own site, negotiations to have host Jon Stewart blog for her exclusively, a big plug for her "Complete Guide To Blogging" book and a televised recruiting call for free writers for her "blogging the meltdown" project.

The Daily Show promotes the book which funnels free labor to the blog which supports that $100 million valuation Huffington just scored, and a vanishingly small percentage of the people involved in the food chain are getting paid.

Now that little racket would make for a good how-to book. Begrudgingly admire it in action in the clip above (including the best bit of the backstage stuff!).

UPDATE: Twitter pretty much hated her. Which is kind of beside the point: None of you nerds was going to write/slave for her anyway!

Arianna Calls on Jobless To Enrich Her

Arianna Calls on Jobless To Enrich Her

Arianna Calls on Jobless To Enrich Her

Arianna Calls on Jobless To Enrich Her