Uniball figures that between the Madoff scandal, mortgage crisis and high-pitched Law & Order cop S. Epatha Merkerson, it will sell a metric fuckton of pens to panicked individual investors. So it shot the ad below. As Videogum notes, it is heart-poundingly terrifying, for a ballpoint pen ad.
The irony, of course, is that no one had to forge any signatures to utterly nuke American nest eggs over the past six months; the incompetence of financial stewards, apathy of regulators and the brazenness of the occasional full-fledged con artist took care of that quite nicely.
On the other hand, everyone needs a nice icon with which to ward off evil spirits, and this one comes with one of those fun, stress-relieving clicky tops.