It's good for a company to have a slogan that stands out. But it's bad for a company to have a slogan that stands out because it was also a concentration camp slogan.
Tchibo, a coffee company, and Esso, a gas company, were running a joint ad campaign. In Germany!
Their slogan: "Jedem den Seinen." Translation: "To each what he deserves."
The slogan of Nazi concentration camp Buchenwald: "Jedem das Seine." Translation: Roughly the same thing.